IP Demographics combines IP geolocation with Census demographic data to provide demographic information for any IP address. Get location, income, education, and housing data based on the IP's geographic location.
Try it — live request, no key required
No key required to try it. Get a key to use it in your app.
{
"status": "ok",
"error": null,
"data": {
// IP Demographics response payload
}
}
About the IP Demographics API
IP Demographics first geolocates the IP address to a ZIP code using MaxMind GeoIP, then enriches with demographic data from the US Census American Community Survey. This provides demographic insights for personalization and analytics.
What people use it for
- Personalization
- Personalize content based on visitor demographics
- Analytics
- Enrich analytics with demographic data for visitor insights
- Ad Targeting
- Improve ad targeting with demographic information
- Fraud Detection
- Factor demographics into risk scoring models
Ways to call it
One endpoint, many ways in — REST with JSON, XML, YAML and CSV, plus GraphQL and an MCP interface for AI agents.
- JSON
- Default REST response
- XML
- Markup format
- YAML
- Human-readable
- CSV
- Tabular export
- GraphQL
- Query language
- MCP
- For AI agents
Other ways to use IP Demographics
Same data, same APIVerve account, same credit balance — one key works on all of them.
What does the IP Demographics API do?
How do I authenticate IP Demographics API requests?
How much does the IP Demographics API cost?
How fast is the IP Demographics API?
What response formats does the IP Demographics API support?
What HTTP method does the IP Demographics API use?
Request parameters — GET /v1/ipdemographics
Sent in the query string. Premium parameters are accepted on every plan but only take effect on plans that include them. Anything not listed here is dropped rather than passed through.
Required
| Parameter | Type | Example | Description |
|---|---|---|---|
ipRequired | string | 173.172.81.20 | IPv4 or IPv6 address ip |
curl "https://api.apiverve.com/v1/ipdemographics?ip=173.172.81.20" \
-H "x-api-key: YOUR_API_KEY"Authentication
Send your key in the x-api-key header. That is the only auth step — no token exchange, and no per-endpoint scope to configure.
| Header | When | Value |
|---|---|---|
x-api-keyRequired | Every request | Your API key. Header names are case-insensitive, so X-API-Key is the same header. |
AuthorizationAlternate | Instead of the above | Bearer <key> — for clients that only expose bearer auth. Resolves to the same account and the same billing. |
A 401 means the key is missing, invalid or expired. A 403 means the key is valid but not permitted here — blocked by a key restriction or an IP allow-list. Running out of credits is a 429.
Response — GET /v1/ipdemographics
Every APIVerve endpoint returns the same three top-level keys, so one response handler covers your whole integration: status, error and data. Only data changes shape.
{
"status": "ok",
"error": null,
"data": {
"ip": "8.8.8.8",
"location": {
"zip": "94043",
"city": "Mountain View",
"state": "California",
"stateCode": "CA",
"country": "United States",
"countryCode": "US",
"latitude": 37.4056,
"longitude": -122.0775,
"timezone": "America/Los_Angeles"
},
"demographics": {
"population": 81234,
"medianAge": 34.5,
"medianHouseholdIncome": 142567,
"perCapitaIncome": 78234,
"medianHomeValue": 1875000,
"collegeEducatedPct": 68.3,
"unemploymentRate": 3.2,
"homeOwnershipRate": 45.6
},
"acsYear": 2022,
"formatted": {
"medianHouseholdIncome": "$142,567",
"perCapitaIncome": "$78,234",
"medianHomeValue": "$1,875,000"
}
}
}
Response fields
Paths are relative to data. Premium fields are absent rather than zeroed on plans that do not include them, so check for presence instead of comparing to 0.
| Field | Type | Example | Description |
|---|---|---|---|
ip | string | "8.8.8.8" | The IP address the demographics were resolved for |
location | object | {...} | Where the IP address resolves to |
zip | string | "94043" | ZIP code the IP address resolves to |
city | string | "Mountain View" | City the IP address resolves to |
state | string | "California" | State the IP address resolves to |
stateCode | string | "CA" | Two-letter state code |
country | string | "United States" | Country the IP address resolves to |
countryCode | string | "US" | Two-letter country code |
latitudePremium | number | 37.4056 | Latitude coordinate |
longitudePremium | number | -122.0775 | Longitude coordinate |
timezone | string | "America/Los_Angeles" | IANA timezone of the resolved location |
demographics | object | {...} | Census figures for the ZIP code the IP resolves to |
population | number | 81234 | Resident population of the ZIP code |
medianAge | number | 34.5 | Median age of residents in the ZIP code |
medianHouseholdIncome | number | 142567 | Median annual household income in the ZIP code |
perCapitaIncome | number | 78234 | Per capita income |
medianHomeValue | number | 1875000 | Median home value |
collegeEducatedPct | number | 68.3 | College educated percentage |
unemploymentRate | number | 3.2 | Percentage of the labour force unemployed |
homeOwnershipRatePremium | number | 45.6 | Home ownership rate |
acsYear | number | 2022 | Year of the American Community Survey release the figures come from |
formattedPremium | object | {...} | Human-readable formatted currency values |
medianHouseholdIncomePremium | string | "$142,567" | Median household income formatted as currency |
perCapitaIncomePremium | string | "$78,234" | Per capita income formatted as currency |
medianHomeValuePremium | string | "$1,875,000" | Median home value formatted as currency |
Response headers
Every response carries your balance, so your own code always knows where it stands without polling anything. All four are exposed to browsers through CORS.
| Header | What it carries |
|---|---|
x-api-remaining-credits | Credits left in the current cycle |
x-api-credits-used | Credits spent in the current cycle |
x-api-max-credits | The allowance for the cycle |
x-api-version | Version of the endpoint that answered |
Errors
Read the HTTP status first, then error for the specific reason. The body names the parameter that has to change.
| Status | Meaning | What to do |
|---|---|---|
400 | Input was rejected | Read error; it names the parameter that has to change. |
401 | Key missing or invalid | Check the header name and the key value. |
403 | Key valid, but not permitted here | A key restriction or an IP allow-list — never a bad key. |
429 | Rate limited, or out of credits | Read error to tell them apart, then back off or top up. |
What a call costs — 10 credits per call
Credits are shared across every APIVerve API — one balance, one key, one bill. Failed requests never count against it, so a rejected input costs nothing.
| Plan | Per month | Credits | IP Demographics calls | Per 1,000 calls |
|---|---|---|---|---|
| Free | Free | 200 | 20 | Free |
| Starter | $29.99 | 200,000 | 20,000 | $1.50 |
| Pro | $99.99 | 1,000,000 | 100,000 | $1.00 |
| Mega | $299.99 | 4,000,000 | 400,000 | $0.75 |
Calls are what the credits buy at this API's rate — spend them here, on any of the other APIs, or across both. Nothing is reserved per endpoint.
Call it from cURL — GET /v1/ipdemographics
No SDK to install — this is a plain HTTPS call to /v1/ipdemographics with your key in the x-api-key header. Swap in a real key and it runs as-is.
curl "https://api.apiverve.com/v1/ipdemographics" \
-H "x-api-key: YOUR_API_KEY"Resources
Also published for
Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.
Call it from Node.js — GET /v1/ipdemographics
Install the Node.js SDK, then call the IP Demographics API with your key. The client wraps the same HTTPS request, so anything it returns is what the endpoint returns.
npm install @apiverve/ipdemographicsconst res = await fetch("https://api.apiverve.com/v1/ipdemographics", {
headers: { "x-api-key": "YOUR_API_KEY" },
});
const { data } = await res.json();
console.log(data);Resources
Also published for
Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.
Call it from Python — GET /v1/ipdemographics
Install the Python SDK, then call the IP Demographics API with your key. The client wraps the same HTTPS request, so anything it returns is what the endpoint returns.
pip install apiverve-ipdemographicsimport requests
res = requests.get(
"https://api.apiverve.com/v1/ipdemographics",
headers={"x-api-key": "YOUR_API_KEY"},
)
print(res.json()["data"])Resources
Also published for
Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.
Call it from C# / .NET — GET /v1/ipdemographics
Install the C# / .NET SDK, then call the IP Demographics API with your key. The client wraps the same HTTPS request, so anything it returns is what the endpoint returns.
dotnet add package APIVerve.API.IPDemographicsusing var client = new HttpClient();
client.DefaultRequestHeaders.Add("x-api-key", "YOUR_API_KEY");
var json = await client.GetStringAsync("https://api.apiverve.com/v1/ipdemographics");
Console.WriteLine(json);Resources
Also published for
Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.
Call it from Go — GET /v1/ipdemographics
No SDK to install — this is a plain HTTPS call to /v1/ipdemographics with your key in the x-api-key header. Swap in a real key and it runs as-is.
req, _ := http.NewRequest("GET", "https://api.apiverve.com/v1/ipdemographics", nil)
req.Header.Set("x-api-key", "YOUR_API_KEY")
res, _ := http.DefaultClient.Do(req)
defer res.Body.Close()
body, _ := io.ReadAll(res.Body)
fmt.Println(string(body))Resources
Also published for
Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.
Call it from PHP — GET /v1/ipdemographics
No SDK to install — this is a plain HTTPS call to /v1/ipdemographics with your key in the x-api-key header. Swap in a real key and it runs as-is.
$ch = curl_init("https://api.apiverve.com/v1/ipdemographics");
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_HTTPHEADER, ["x-api-key: YOUR_API_KEY"]);
$response = curl_exec($ch);
echo $response;Resources
Also published for
Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.
Call it from Ruby — GET /v1/ipdemographics
No SDK to install — this is a plain HTTPS call to /v1/ipdemographics with your key in the x-api-key header. Swap in a real key and it runs as-is.
require "net/http"
uri = URI("https://api.apiverve.com/v1/ipdemographics")
req = Net::HTTP::Get.new(uri)
req["x-api-key"] = "YOUR_API_KEY"
res = Net::HTTP.start(uri.hostname, uri.port, use_ssl: true) { |h| h.request(req) }
puts res.bodyResources
Also published for
Only the languages APIVerve ships a client for are listed — the rest call the endpoint directly over HTTPS.
Zero-code embed — one snippet, no backend
Drop an interactive IP Demographics form onto any page. The widget calls the API for you, so no key ever appears in your markup and there is nothing to deploy.
Changelog — IP Demographics API
Every change to this endpoint, newest first. Breaking changes ship as a new version and the previous one keeps serving — response fields are added, never removed or retyped in place, so an integration written against v1 keeps working.
Entries are picked up from dated catalog snapshots, so the first one appears after the next snapshot that moves something. A period where nothing changed produces no entry — silence is a valid changelog for the IP Demographics API.
Data Lookup
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